← Gallery FUTURE MKT Research
Workflow intelligence for positioning, pipeline signals, and campaign-to-handoff traceability.
Business model: Internal growth ops
No PHI — marketing metadata only
Problem
Employment-transition and go-to-market research scattered across chats, Drive folders, and ad-hoc notes without a durable handoff into execution slugs.
Constraints
- Must not merge clinical (PsyNova) and marketing notebooks in one session.
- Outputs feed CONTROL TOWER handoffs, not production runtime directly.
Systems Analysis
MKT Research tracks:
- Positioning artifacts — ICP, offer, proof points for portfolio gallery.
- Pipeline signals — inbound, referrals, content performance.
- Handoff triggers — when research locks, spawn or update
PORTFOLIO / PSYNOVA planning files.
Deployment
- Index slug:
MARKETING in 06_PROJECT_INDEX/PROJECT_INDEX.md
- Execution pack: ShipYard Orders 002–004 (portfolio gallery alignment)